Note: In this article I will use action and behavior interchangeably…
If you have ever attended a course on making money, or starting a business, you will recall the leader’s frantic call for “massive action.” Then they achieve a whopping 1% actually doing it.
Why is this call frantic? Why does it have to be said? And why does it fail?
Because people have a life already, perfectly and totally defined by their current actions.
Actions come from a place that is unfamiliar or unknown to most people. Most of the actions are habitual, ineffective, and there is no room for new actions, or the new, prescribed actions directly conflict with the habitual actions.